From Baseball Hecklers to Coupon Codes: The Unexpected Origin Story
Then Google changed everything.
The Accidental Discovery
One day, Michael noticed a sudden spike in traffic. The top search term bringing visitors to his site? “1985 Chicago White Sox jersey.”
He was baffled. His site wasn’t about jerseys. Why were people searching for this?
His first reaction? Delete every mention of White Sox jerseys from the site.
Big mistake.
The Pivot That Changed Everything
Once the panic faded, Michael realized something important: people were actively searching for throwback jerseys. The hip-hop community had sparked a vintage sports apparel craze, and he had stumbled right into the middle of it.
He pivoted hard — transforming his heckling site into a throwback jersey store. The trend didn’t last forever, but it opened the door to something bigger: online coupons.
At one point, Michael was running four coupon websites at the same time.
The “Aha” Moment
While analyzing search data across those sites, Michael spotted a pattern. Users weren’t just searching for coupon codes — they were asking:
“Where do I enter the coupon at…?”
Every retailer hid the promo box in a different place. Amazon put it here. Target put it there. Users were confused, frustrated, and searching for help.
The problem was obvious. The solution was simple.
WhereDoIEnterTheCoupon.com Was Born
Michael built a site with one purpose: show people exactly where to paste their coupon codes, step-by-step, with screenshots.
No fluff. No clickbait. Just clear instructions for every major retailer.
What Makes WDIETC Different
- Step-by-step visual guides – Screenshots show the exact location of coupon boxes
- Store-specific walkthroughs – Every retailer’s checkout is different; we document them all
- Mobile & desktop versions – Because the coupon box moves depending on your device
- Regular updates – Retailers change their checkout pages; we keep up
The Bottom Line
Michael Tolley’s journey — from baseball heckling to throwback jerseys to coupon tutorials — proves that the best business ideas often come from unexpected search queries.
He didn’t set out to solve the “where do I enter the coupon?” problem. Google’s users told him it existed.
He just listened.