How Do I Use A Coupon on JCPenney?

How Do I Use A Coupon on JCPenney?

How Do I Use A Coupon on JCPenney?

Deals for JCPenney are easy to find, and in the tutorial below we will show you that they are also easy to redeem. So if you are asking “how do I use a coupon on JCPenney”, simply follow the simple steps below. If you are wanting to redeem a JCPenney gift card, click here.

1

From the main page of the site, choose the category of item you are interested in.

jcpenney step 1

 

2

Narrow your search down by navigating to the style and design you like.

jcpenney step 2

 

3

Choose from the options you are given, and click ADD TO BAG.

jcpenney step 3

 

4

When an item is added to your shopping cart (or bag) a popup will confirm your choice and give you the option to continue shopping or CHECKOUT.

jcpenney step four

 

 

JCPenney is a fascinating case study on how much consumers love coupons. Back in 2012, a decision was taken – led by Apple’s former retail magic man, to cut back the number of coupons the store issued. It was an intriguing theory, lower the prices on all products and cut out the special deals. The theory was that customers would appreciate the all-around lower prices and sales would surge. And all without the need for constant printing, posting, and processing of coupons. As it turns out, the JCPenney brain-trust didn’t take into account just one thing. It was the coupons that were driving traffic to the website, and into the brick and mortar stores. Without the coupons, traffic plummeted. They initially blamed the customers not understanding the new pricing model, however before long coupons had returned. And so did the traffic and sales.

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